Skills
As a senior digital creative and product designer, I've cultivated a range of design skills, communication and
project management techniques to ensure successful outcomes in fast-paced environments.
UX Design
I leverage user research (workshops, interviews, surveys) and usability testing to understand users (personas, mental models) and translate it into positive user experiences through iterative design (sketching, wireframing, prototyping) that are aligned to business outcomes.
- User research and defining needs
- User flow and empathy mapping
- Identifying user friction
- Sketching and wireframing
- Interactive prototyping
- Usability testing
UI Design
Building upon UX insights I create visually appealing user interfaces (UI) for websites, SaaS products and mobile apps using design systems and patterns, ensuring a consistent look and feel across platforms while adhering to accessibility best practices and layout principles.
- Accessibility
- Layout
- Design systems
- Prototyping (Figma, Adobe XD)
- Visual design
- Design patterns
Design Leadership
Experienced connecting design vision to business goals across agile, scrum and waterfall environments I lead design teams with empathy, clear communication, and strategic thinking. I'm great at empowering teams and managing projects effectively, ensuring successful outcomes and a thriving design environment.
- PRINCE2® Project Management certification
- Scrum Foundations verified
- CIPD People Management certification
- Experienced UX mentor
- Communication & collaboration
- Jira
Data-informed Design
I'm driven by a desire to optimize designs for success.
By analyzing both qualitative and
quantitative data, I gain insights into design performance through user feedback, google analytics
reports, AI tools and A/B testing to strategically iterate to enhance performance (CRO).
- Google Analytics (GA)
- Event tracking (GTM)
- HotJar
- A/B Testing
- Iterative design
- Customised experiences by search term
Supporting skills
Brand & Marketing Design
I've got an extensive background in visual design for print and screen.
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Print design
- Email marketing design
- Social media graphics
Motion Graphic
I've bought projects to life with animations and video content.
- Adobe After Effects
- Adobe Premiere Pro
- Social media animation
- Animated prototypes
- DVD menus
Website Management
As a digital designer I've been hands-on with website and landing page creation.
- HTML / CSS for web & email
- Web Content administration
- SEO
- Joomla! CMS
- WordPress CMS
- HubSpot
Explore my design experience or view my design portfolio for more information.