Experience

Since 2005, I've built a strong design portfolio crafting user-centric digital experiences for a range of companies including Adrennial, Learning People and Embassy English.

I've driven successful outcomes for SaaS products, websites and mobile apps, plus multi-channel marketing campaigns (emails, animations, social graphics).

My success lies in a proven ability to understand users across the full customer & product lifecycles, connecting user needs to business goals, while identifying the relevant business metrics to measure success. This approach fosters iterative product development that boosts user adoption and conversion, and cultivates a loyal customer base.

I've been a mentor in the UX Brighton Mentorship Programme and engage in continual professional development.

Awards, training and certifications

• 2:1 BA honors degree in Digital Media Design
• Professional Diploma in UX Design (university credit-rated)
• Aha! Product Management Professional Certification
• PRINCE2® Foundation Certification in Project Management
• Scrum Foundations certified by the Scrum Alliance
• Interaction Design Foundation membership
• People Management Skills CIPD certificate
• Google Analytics (GA4) Udemy Training
• Email and Content Marketing HubSpot Academy training
• Fundamentals of Digital Marketing Google Certification