Animation advertisment
Project highlights
- Project management
- Research
- Storyboarding
- Animation
- Motion graphics
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Project brief
The client, an educational summer camps provider required a 1 minute video advertising their new app, for promotional purposes across digital channels.
The design process
The first step in this process was to speak with the client and gain an understanding of what the key USP’s of the app were. I then researched similar app advert videos on YouTube, before coming up with some initial brainstorm ideas.
Before animating anything, I produced a storyboard for the animation and some concept boards to illustrate the idea. I also sourced a soundtrack and got all of these elements approved before beginning to animate in Adobe After Effects.
The client brand colours made heavy use of contrasting red and green colours – this is not ideal for design accessibility due to colour blindness so I was careful within the animation to use the contrast carefully, and not place these colours on top of one another.
Client feedback
[Claire] will always do her absolute best to deliver on the highest level, and always on time. She is very passionate about what she does and is always 100% committed and motivated to whatever task she takes on. She's an amazing asset in our marketing team and it's a pleasure to work with her.
- Alice Sundell, Brand Manager at Embassy Summer, LinkedIn.
